Tony Ward, Real Estate Consultant
Tony Ward, Real Estate Consultant
Call Today, (703) 856-2884
Are you thinking of buying a home? We like to offer you a Free One Year Home Warranty with your home purchase & waive $350 Administrative Fee!
THE TONY WARD MARKETING PLAN

Preparation can get you ready for the selling process, but finding a buyer requires a well executed marketing effort. There are a number of components to a well conceived marketing plan. Understanding each and what it can contribute to your sales effort - is important to achieving the best results. More importantly, tough markets require serious players that are well trained, financed and most likely, well versed in the technology that help sells your home.



HOME SELLER'S ADVANTAGE
Each home is unique, selling can entail a variety of marketing strategies. What makes Tony Ward different is that we don't just list your home on the MLS. We are well versed in the science of packaging, pricing, and aggressively marketing your home to sell! While many agents settle for simply listing your property on the Multiple Listing Service, I consider the sale of your home to be a new product launch that requires a proven marketing strategy and brilliant execution.

PROPERTY MARKETING PLAN
Real Estate Marketing is all about informing the public about how wonderful your property shows. Our marketing is a cumulative actions of carrying the co brand & value proposition to potential customers in an effect to sell your property. Experienced Realtors base their marketing efforts on exciting co op agents, buyers, and neighbors alike by marketing your property with descreptive details regarding your property for sale. The following are a list of marketing resource's and reason's you pay a professional REALTOR® like Tony Ward to market your home:



Comparative Market Analysis (CMA)

I will develop and review with you a comprehensive Comparative Market Analysis to assist you in establishing a sales price for your home. We will use current data from the MLS to compare your home to similar homes that are for sale, sold and expired. Factors such as your home location, property condition, market condition, and motivation for selling will all be influences for determining the suggested selling price. Because bank appraisers use comparables, the information I am going to share will give us a jump on the appraiser. After analyzing comparable home sales in your neighborhood, we will establish a competitive selling price, with keen eye on avoiding overpricing. Homes that are overpriced stagnate on the market, and give the impression that there’s something wrong with the property.


Certified Pre-Owned Home

Actively market your listing as a "Certified Pre-Owned" home. By having it professionally inspected before it goes on the market! As you know, home buyers want a home that is in tip-top shape regardless of the age. That's why having a pre-listing inspection makes complete sense. Since this pre-listing program requires the seller to confirm that there are no major systems in need of immediate repair or replacement and that there are no known safety hazards (which is what requires the seller to address the important things found in the inspection), the home is now more marketable and will help the sellers get their maximum selling price. Why jeopardize the sale by waiting for the buyer's inspector to develop a long list of unexpected repair items? Making the repairs in advance of the sale and then properly positioning and marketing the pre-listing inspection will sell your listing for more money, in less time, and with less hassle!



Tips for Staging Your Home

I will make recommendations about staging your property to enhance its' showing potential. Our staging tips range from looking at your house “THROUGH THE BUYER’S EYES” as though you’ve never seen it or been there before. Simple home improvements such as painting, rearranging or removing furnisher, carpet cleaning, deck staining, fertilizing the lawn, planting new flowers and shrubs, pressure watching the exterior and painting the mail box can mean big dollars in the sale of your home.


Property Signage

We will place a distinctive Tony Ward & Fairfax Realty residential yard sign on your property lawn to increase traffic. With the help of our turn by turn directional signs your home will gain the exposure from drive by prospective buyers looking for home's in your community.


Electronic Lockbox

I will utilize an electronic lockbox to facilitate each showing of your property by buyer agents. Our electronic lockbox are state of the art and provide information such as the agent name, time, date when entering the property via the lock box. This will allow me to follow up with Realtors who has toured the home for feed back. Also, the lock box will provide restricted showing times and security for homeowners.


Featured on TonyWardRealtor.com

The site will feature your property details, prominent photo slideshow or virtual tour, printable listing flyers, photo galary up to 20 photo's, open house schedule, resource page with mortgage calculator, rates, area schools, and several contact forms to contact your Realtor.


Multiple Listing Service (MLS)

I will list & market your property on the MLS through out VA, MD, & DC. We will display up to 20 property photo's on the MLS. This site is for members (brokers and agents) to search through an on-line computer network for homes to show their clients. The MLS provide detailed information on local homes for sale and used by realtors and bank appraisers to determine the value of properties for sale. It's the second leading internet site for marketing homes for sale behind Realtor.com.


Direct Email Marketing

We will email your property listing to local realtors, fairfax realty realtors, fan club members who are in my database, all agents who have sold in your community with in the last 3 months and co op agents that we have worked with in the pass to actively gain maximum exposure for your property listing. Our direct email marketing will display an exterior photo of the property with details and a direct link to our website to view the property virtual tour. This will ensure that agents who come to preview your property are already aquainted with the property.


Open House

We Guarantee one "Open House" per month and at your convenience. In addition, every Sunday we host a "On Call Open House" from 1 PM to 4 PM. We will provide literature, balloons, bottle water, snacks, and maintain a visitor log to follow up to seek feedback.


Discount Commission to Sellers Buying

Seller's who list & purchase a home with Tony Ward & Fairfax Realty will receive a discounted listing fee for listing there home. Restrictions apply.


In Home Marketing Brochure & Flyer Box

I will provide full color brochure with interior and exterior property photo's, property details, community amenities, transportation information, Metro Map and other important information for serious prosective buyers visiting your home. A black and white flyer will be available for "drive by" visitors in the flyer box attached to the realty sign in your front yard.


Internet Listing on Top Website's

According to the National Association of REALTORS® there are over 78% of home buyers who use the internet to search for homes. I will share your listing with internet sites such as the following FairfaxRealty.com, Realtor.com, Homesdatabase, WashingtonPost.com, Yahoo.com, RealEstate.com, Craiglist.com, Militarybyowner.com, Oodle.com, and Trulia.com. More importantly, every real estate agent and brokerage firm that has IDX Multiple Listing on their web site will have access to your property listing which provides maximum exposure.


Television Advertisement

We will preview every property listing on the Real Estate Showcase on Comcast Channel 3. This television program features area homes for sale to potentail buyers in the greater Prince William County. Your home will be featured on this television program with my contact information and website address to preview the home virtual tour.


Networking Events

When it comes to the real estate industry in a local area, it's a pretty small community. Agents, lenders, various inspectors, insurance professionals and home warranty providers all know each other -- very well, I might add. We have worked together on dozens, if not scores, of transactions. You can count on Tony Ward sharing your listing with his colleagues to find a qualified buyer to purchase your home.


Classified Intenet Listings

Our listings are advertised on several real estate search engines to provide clients with maximum property marketing exposure with a direct link to our website for more information.


New Property Business Card

For Luxury Estate Properties priced above $600. We will develop a destinctive property business card which includes property photo's, details, amenities and website domain name to promote your listing. We believe buyers will keep and use the property business card to view the property online virtual tour - or pass along to a prospective buyer who may be interested in the property as opposed to a brochure.


New Spotlight Marketing Website!

Luxury Estate Properties priced above $600K will be given a unique domain name. The site will feature your property details, prominent photo slideshow, floor plan, virtual tour links, map of property, printable listing flyers, photo galary up to 100 photo's, open house schedule, resource page with mortgage calculator, rates, helpful articles on buying a home, area schools, and several contact forms to contact your Realtor and schedule an appointment.


Marketing Reports

You will get written marketing reports to let you know how many showings you've had on your home, and what kind of marketing is going on behind the scenes. You'll also get regular activity reports on your neighborhood, including recent listings and sales. You can receive these reports via mail or email - your choice.


My Pledge To My Clients

Some agents will promise the world to get you to list with them. You may have met an agent who is engaging in questionable sales practice called "buying a listing." Unfortunately, no agent can promise you a quick sale in today's market.

Agents promising to buy your home if it doesn't sell are mostly likely the type of agent who is doubtful your home will sell at the price recommended. The intention from the beginning is to eventually talk you into lowering your price.

I do promise to advise you on the best list price for your home to sell in a reasonable period of time, and give you pointers on things you can do to make your home shine.

I promise to give your home the level of exposure it deserves to compete with other listed homes in your area. I will conduct your business with honesty and integrity. I promise to keep intouch and return calls promptly. If you have a suggestion or concern about your listing, I promise to listen and respond.

We will meet with you as often as possible to discuss the current market condition, comparative market analysis and revised marketing strategies to sell your home.

We will use continuous media and marketing strategies until your home is sold...... More importantly, much of my work will be behind the scene with telephone calls, the work with contacts, the follow-ups with open house visitors, listing inquiries, the web postings, networking with co op agents, production of flyers, and other outreach efforts required to sell your home.

When you get an offer on your home, I promise to work hard to get you the best price and terms possible. I will present all sales offer's to you immediately and make recommendations to which offer is the strongest. Depending on the offer, I will make recommendations as to possible counter offer's that will amend favorably the terms of the original offer.

Once a contract is signed, we will monitor all provisions and details required, and inform you accordingly to insure a smooth and timely settlement. We will follow progress of buyer(s) loan and report regularly to you. Recommend qualified contractors for any inspections or repairs that may be required or that you agree to do. We will take care of all details involving ordering HOA documents, termite inspection, order title/escrow, removing finance & Inspection contingency dates, attend pre-settlement walk-through of the property, arrange for settlement and finalize your closing. Lastly, we will be present and review all documents with you at settlement.

Are you ready to market your home to sell? Request a Free Comparative Market Analysis to Price My Home.

Tony W. Ward, REALTOR® (703) 856-2884
The Tony Ward Marketing Plan
Marketing Your Home
For All It's Worth!
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